DUBAI TO CELEBARTE ITS FIRST DIWALI SEASON AS PART OF ITS CALENDAR

SHOP & WIN 15 Diamond Pendants and a CAR

Fireworks, Traditional Diwali Market, Tonnes of activities, Guinness World Record attempt, and many more during the grand Diwali in Dubai celebration

UAE, Dubai: With an aim to bring a fresh change, Dubai Shopping Malls Group (DSMG) the umbrella organization of shopping malls in Dubai, in collaboration with Dubai Festival and Retail Establishment (DFRE) has rolled out the red carpet for its first ever Diwali celebration in Dubai titled ‘Diwali in Dubai’, offering shoppers an opportunity to experience a new season this year and continue winning prizes.

Organised in collaboration with 10 iconic malls of Dubai, Diwali in Dubai celebrations will kick start on 1st November, along with the mega raffle promotion that will be hosted across the city.  On a minimum spend of AED 200 at any of the participating malls, shoppers stand a chance to win 15 beautiful diamond pendants and one lucky winner get a Nissan Kicks CAR as the mega prize. The draw will be on November 10th the last day of the promotion.

The participating malls for the campaign include; Al Ghurair Centre, Burjuman, City Centre Shindagha, Dubai Outlet Mall, Karama Centre, Oasis Mall, Reef Mall, Palm Strip, Sunset Mall and Times Square Centre

The Season will witness several cultural celebrations across the city organized by Dubai Festival and Retail Establishment.

For the 10 day celebration, will offer an exclusive setting for the Diwali Market that will host Diwali Family Diya ceremony (traditional lamp) using tea lights – a lighting celebration for families on all days between 1st – 10th November, in addition to several other cultural performances.  The

Commenting on the innovative promotion for the first time this year, Majid Al Ghurair, Chairman, Dubai Shopping Malls Group said, “Diwali is a festival of lights, sharing and giving and we are extremely delighted to be part of this fantastic initiative. Our ‘Diwali in Dubai’ campaign is a testimony to our continued co-operation and support extended to DFRE’s initiatives by DSMG’s member malls.

As part of our social responsibility DSMG is committed to participating in events that significantly enrich our communities and underscore our deep-rooted values. In keeping with this philosophy, our ‘Diwali in Dubai’ promotion aims to elevate the festive spirit during the season’s celebrations. Moreover, our buoyant promotions have always been strategic, carefully designed and have had tremendous success in boosting tourism to the city. We hope to add another successful season to our calendar.”

Just as the city’s population of various nationalities and diverse cultural backgrounds have joined hands to celebrate Diwali, the malls have also got together to ensure a hugely successful festival for its first ever ‘Diwali in Dubai’ promotion.

DIWALI IN DUBAI PARTICIPATING MALLS

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