• To promote shopping, retail trade and malls in Dubai.
  • To position Dubai as one of the leading mall-based shopping centers of the world.
  • To facilitate and propagate practices and processes that will augment the
    growth of mall shopping in Dubai.
  • To usher in global standards and the latest concepts in the mall industry.
  • To synergize marketing initiatives of the malls industry.
  • To represent its members in local and international forums and actively participate in seminars, symposiums and retail promotional events.
  • To be the unified voice of all the malls of Dubai.
  • To lobby for mall development and liaise with Government bodies.
  • To undertake research and organize conventions, seminars and events. To study, report and research economic, marketing and promotional conditions affecting the shopping center industry.
  • To create a resource bank by compiling data and information from surveys, periodicals, reference texts and computer data based on mall-based shopping and retailing activities.
  • Promoting the prestige and standing of members as reputable specialists in the field of mall development and management.