summer season campaign

Dubai Summer Surprises

Dubai Shopping Malls Group (DSMG), in partnership with Dubai Festivals and Retail Establishment (DFRE), announces the “Shop & Drive in Style” campaign for one of the biggest annual celebrations in Dubai, the 24th edition of the Dubai Summer Surprises (DSS). The exciting campaign is in its first edition, and is set to run for six weeks from July 1 to August 14, where shoppers will get an opportunity to drive home a luxurious Infiniti Q50 every week.

With every spend of AED 200 at any of the participating malls, shoppers will be eligible to enter the digital raffle draw and win big. Each eligible customer will be able to enroll for the draw at the participating mall’s customer service desk by presenting the purchase receipt.

Six lucky shoppers will take home brand new Infiniti Q50 in the weekly draw to be held on 9,16, 23,30 July 6, & 14 August 2021.

Dubai Shopping Mall Group

Dubai Shopping Malls Group (DSMG) is a non-profit organization comprised of various community malls in the emirate, set up under the patronage of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai. Launched in 1998, one of the primary objectives of DSMG is to create and implement a synergy of marketing initiatives encompassing member malls and provide better quality services to shoppers.

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