What is Dubai Shopping Malls Group (DSMG)?
Set up in 1998, under the patronage of Dubai Department of Economic Development, Dubai Shopping Malls Group (DSMG) is an umbrella organization of the shopping malls in Dubai. Its primary aim is to promote shopping, retail trade and the mall industry in Dubai; and to synergize marketing initiatives and provide better quality services to the visiting shoppers in the malls. There are over 30 malls within this group (DSMG).
What are DSMG’s plans to promote Dubai as a shopping destination?
What are the main objectives of DSMG and how are they different from individual malls?
In what terms can DSMG maximize benefits for members?
In the days to come, DSMG will promote mall shopping in Dubai through strategic initiatives that include events and promotions, sharing of knowledge, active participation in retail promotional events of Dubai, liaisons with Government bodies and international markets and the running of national and international publicity drives.