PRESS RELEASE | 24 December 2019
DUBAI SHOPPING MALLS GROUP ANNOUNCES AED 1 MILLION CASH PROMOTION FOR DUBAI SHOPPING FESTIVAL 2020
OR
WIN AED 1 MILLION DURING THE MILESTONE 25TH DUBAI SHOPPING FESTIVAL
· Shop for AED 200 at xx participating malls to win mega prize
· 50 lucky winners will take home cash prizes during the 38-day campaign
Dubai; 24 December 2019: The Dubai Shopping Malls Group (DSMG), with the support of Dubai Festivals and Retail Establishment (DFRE), will commence and celebrate the 25th anniversary of Dubai Shopping Festival (DSF) with their ‘Shop & Win’ raffle promotion, from December 26 until January 31. With every AED 200 spent at any one of the participating malls, 10 lucky shoppers will get the chance to win cash prizes up to AED 200,000 during the weekly spin & win that will be hosted on 4, 11, 18, 25 January & 1st February at Global Village.
During the 25th Dubai Shopping Festival, 50 lucky winners will be selected from the raffle draw to spin the wheel and have a chance to win from a range of cash prizes ranging from AED 5,000 to AED 20,000.
Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, commented: “We are delighted to announce mega raffle promotion for DSF 2020 and be part of the celebration of their 25th anniversary. Following the previous format for participation, shoppers will be able to avail the raffle coupons upon spending AED 200 at any of the participating malls across the DSF and will stand a chance to win cash rewards that can change their lives enormously.”
He added “DFRE has been instrumental in turning Dubai into a global shopping destination and our raffle promotion is an excellent way to reward shoppers from across the world. Our aim is to create memorable moments for customers and enhance Dubai’s status of world’s leading shopping destination. With 2020 being a landmark year for Dubai, we are going all out to make the 25th anniversary of DSF a truly special season for visitors and residents alike”
Dubai Shopping Malls Group’s ‘Shop and Win’ activation is expected to boost the retail sector and support the participating malls with deals and offers.
Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, said: “Dubai’s retail sector is a strong pillar of its economy and DFRE is extremely proud to play a key role in further positioning Dubai as the
world’s leading shopping destination. The numerous retail promotions run by DFRE, with the support of partners like the Dubai Shopping Malls Group, has helped enhance the shopping experiences of residents and visitors alike. Shoppers like to explore shopping environment that offers multiple choices and experience and with an impressive line-up of city-wide events, and activations for the world famous festival, the ‘Shop and Win’ promotion will only add to shopper’s exhilaration.
The malls participating in the Dubai Shopping Malls Group promotion this year include…
For more information on draws and participation, please visit: http://www.dubaimallsgroup.com/
About Dubai Shopping Mall Group: Dubai Shopping Malls Group (DSMG) is a non-profitable, umbrella organization of malls set up under the patronage of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai. Launched in 1998, one of the primary objectives of DSMG is to synergize marketing initiatives and provide better quality services to the visiting shoppers in the malls.
As an association of malls, DSMG is committed to ensuring that the shopping experience in Dubai is without parallel, assuring visitors that any mall that is a member of the association will provide them with the right retail experience and deliver on quality, service and innovation.
For more information, please contact:
Saad Aqueel | 0588911959 | saad@ibuz.ae
Ahmed Zaki | 0585774741 ahmed@ibuz.ae